If you’re a marijuana business that’s been putting extra effort into the booming digital marketing space lately, you know how important quality content is to drawing in new visitors and connecting with your customers. With recent updates to search engines...
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If you’re a restaurant owner, chances are you’ve considered utilizing a mobile app, and wondered whether it’s worth the time, attention, and cost involved. Based on smartphone usage and general trends in the restaurant business, the answer is an unequivocal...
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Increasing sales is one of the most important tasks for small businesses as it is the best way to survive past the five-year mark while most other small companies fail. One of the best ways to do this is by...
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Running a restaurant is hard work. Between the day-to-day operations, managing a staff, and placing orders, many owners and managers have difficulty finding any time to focus on marketing. It is, however, time well spent as many simple digital marketing...
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As business has moved online, many traditional retailers understandably worry about their brick and mortar physical locations. Some may be hesitant to embrace online advertising, digital sales, and mobile apps. This thinking makes sense, but it is ultimately self-defeating. When...
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When you are a business owner, you should keep yourself aware of your cash flow and where your business stands. You might want to have an always-available line of credit to a traditional loan to maintain positive cash flow. If...
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Choosing a marketing agency can be a difficult task. The agency needs to be a good fit to reach your marketing goals while maintaining the personality of your brand. Not all marketing agencies can see your company’s vision and execute...
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As the coronavirus pandemic continues to change how businesses operate, business strategies are going to become more reliant on their digital marketing. This unprecedented time has increased barriers to how businesses can reach customers. Developing digital marketing strategies can be...
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Demographics refers to a vital study of the traits of individuals leading to a company’s ability to understand, target, and focus on some of those individuals. Because all people are not alike and no product or service will appeal equally...
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Brands and businesses know that the success of their company may rely on Generation Z, the younger consumers in today’s global marketplace. The good news is that it is easy to predict their buying patterns, primarily based on their electronic...
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